Hi, I’m George, 91.5% of my life has been spent as an entrepreneur with a few brief instances of W2 employment. I’ve experienced the full cycle of entrepreneurship from the excitement of ideation and initial execution, closing large contracts, product failures, co-founder issues, making payroll, hiring and retaining top talent, acquisitions and everything in-between. The point is, I get it. If you are a fellow entrepreneur, I can empathize with your unique perspective on business. I’ve also “done my time” in corporate structures and director roles, and I’ve enjoyed giving back as a leader in the Entrepreneurs Organization. 

This stuff lights me up. I love working on businesses. The richness in ideas, human complexities, perspectives, and market challenges all weave together to make every situation somewhat unique. Whether it’s helping the leadership team in an organization function better or designing yearly business goals through meeting facilitation, hit me up. I promise I’ll be honest and direct with working with your team and if I’m not the best match, I’ll help you find someone who is. 


Reverse Engineering Your Company

As an executive coach working with companies looking to scale up, I often encounter businesses that need help to articulate what makes them unique and successful. This lack of clarity

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Rules vs Principles

We often rely on rules and principles to guide our decision-making. Rules provide clear boundaries, while principles allow room for judgment. Knowing when to use one versus the other can

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